Business and Website Privacy & Cookies Notice

We’ve created this policy, which covers how Krow…

  • Collect
  • Use
  • Disclose
  • Transfer
  • Store

…your data.

1. Introduction and General Terms

Krow is committed to protecting your personal information when you are using Krow services. We want our services to be safe and enjoyable environments for our clients and contacts. This Privacy and Cookies Policy relates to our use of any personal information we collect from you via the following online services:

  • any Krow website that links to this Privacy and Cookies Policy;
  • social media or official Krow content on other websites;
  • mobile device and Applications (“Apps”).

It also relates to our use of any personal information you provide to us by phone, SMS, email, in letters and other correspondence and in person.

In order to provide you with the full range of Krow services we sometimes need to collect information about you.

This Privacy and Cookies Policy explains:

  • what information Krow may collect about you;
  • how Krow will use information we collect about you;
  • when Krow may use your details to contact you;
  • whether Krow will disclose your details to anyone else;
  • your choices regarding the personal information you provide to us;
  • the use of cookies on Krow websites and how you can reject cookies;
  • how you can change the way we hold and use your personal information.

Whenever you provide personal information, we are legally obliged to use it in line with all applicable laws concerning its protection, including the Data Protection Act 1998 and the General Data Protection Regulations (referred to collectively in this Privacy and Cookies Policy as the “data protection regulations”).

Krow websites contain hyperlinks to websites owned and operated by third parties. These third-party websites have their own privacy policies and are also likely to use cookies so we urge you to review their policies separately. They will govern the use of personal information you submit when visiting those websites, which may also be collected by cookies. We do not accept any responsibility or liability for the privacy practices of those third-party websites and your use of them is at your own risk.

2. Who are we?

Krow is a UK based marketing and communications agency offering a fully integrated service to our clients so they can deliver the most appropriate marketing information or other relevant communications to their end users.

We are a subsidiary of the listed UK company The Mission Marketing Group Plc and we sometimes work with other companies in the group to help deliver services to clients.

3. What information will Krow collect about me?

When you participate in, access or sign up to any of Krow’s services, activities or online content we may receive personal information about you. This can consist of information such as your name, email address, postal address, telephone or mobile number, gender or date of birth.

4. How will Krow use the information it collects about me?

Krow will use your personal information for a number of purposes including:

  • to provide our services, activities or online content, to provide you with information about them and to deal with your requests and enquiries;
  • to analyse the information you supply as well as your activity on our (and other) services so that we can offer a more relevant, tailored service where we provide personalised services;
  • to use IP addresses and device identifiers so we can identify the location of users, block disruptive use, establish the number of visits from different countries and determine whether or not you are accessing the services from the UK;
  • for analysis and research purposes so that we can improve the services offered by Krow. This can include using geo-demographic information from external sources where this helps us;
  • we may also use and disclose information in aggregate (so that no individuals are identified) for marketing and strategic development purposes.

Where Krow proposes using your personal information for any other use we will ensure that we notify you first. Please see section 18 for details.

5. Your Krow Contact Request

If you fill out one of our online contact forms your details will be added to our CRM system so we can effectively manage your enquiry. You will be contacted regarding your enquiry using the information you submit on the form.

If you choose you will be added as a subscriber to our newsletter emails. You can unsubscribe from these at any point using the unsubscribe link at the bottom of those emails.

6. When will Krow contact me?

Krow may contact you:

  • in relation to any correspondence we receive from you or any comment or complaint you make about Krow products or services;
  • in relation to any services you are using;
  • to update you on any material changes to Krow’s policies and practices; and
  • for marketing purposes, as set out in section 7.

7. Will I be contacted for marketing purposes?

Krow will only send you marketing communications where you have agreed to this. We offer occasional emails, to let you know about Krow initiatives and services. We may personalise the message content based on any information you have provided to us and on your use of Krow platforms.

We may use information we hold about you to show you relevant advertising on third-party sites (e.g. Facebook, Google, Instagram, Snapchat and Twitter).

8. Will Krow share my personal information with anyone else?

We will keep your information within Krow except where disclosure is required or permitted by law (for example to government bodies and law enforcement agencies, including for child protection reasons) or as described in this section and section 9.

We may share your information across Krow and, where this is necessary to provide you with a service you have requested, other Mission Marketing Group agencies.

We will use your information within Krow and will only share it outside the Mission Marketing Group where you have requested it or given your consent. However, we may share with third-party sites (e.g. Facebook, Google, MailChimp, credit reference suppliers, Instagram, Snapchat and Twitter) some data, with appropriate security measures, to show you relevant advertising on third-party sites, as set out in section 7.

Sometimes Krow uses third parties to process your information on our behalf for example to provide services or analysis. Krow requires these third parties to comply strictly with our instructions and Krow requires that they do not use your personal information for their own business purposes, unless you have explicitly consented to the use of your personal information in that way.

9. Offensive or inappropriate content on Krow websites

If you post or send content which we consider offensive, inappropriate or objectionable anywhere on or to Krow websites or otherwise engage in any disruptive behaviour Krow may remove that content and/or block access.

Where Krow considers that you may be in breach of any applicable laws, for example on hate speech, Krow may disclose your personal information to relevant third parties, including to law enforcement agencies or your internet provider. Krow would only do so in circumstances where such disclosure is permitted under applicable laws, including data protection regulations.

10. What if I am a user aged under 18?

If you are aged 18 or under, please get your parent/guardian’s permission before you provide any personal information to Krow.

11. How long will Krow keep my information?

We will hold your personal information for as long as is necessary for the relevant activity, or as long as is set out in any relevant contract you hold with Krow.

12. Can I delete my data?

You can request that Krow delete any personal information we hold about you at any time by contacting with your request. Alternatively, you can write to the Data Privacy Team.

13. Can I find out what personal information Krow holds about me?

Under the data protection regulations, you have the right to request a copy of the personal information Krow holds about you and to have any inaccuracies corrected. We will use reasonable efforts consistent with our legal duty to supply, correct or delete personal information about you in our files.

If you are within the UK, please address requests and questions about this or any other question about this Privacy and Cookies Policy to the Data Privacy Team (Email:

Please note, we reserve the right to charge an administrative fee if your request is manifestly unfounded or excessive.

If we feel we need to establish your identity, we may ask for proof of such before providing any personal data.

14. Web browser cookies

a) What is a Cookie?

A cookie is a small amount of data, which often includes a unique identifier, that is sent to your computer, tablet or mobile phone (all referred to here as a “device”) web browser from a website’s computer and is stored on your device’s hard drive. Each website can send its own cookie to your web browser if your browser’s preferences allow it. Many websites do this whenever a user visits their website in order to track online traffic flows. Similar technologies are also often used within emails to understand whether the email has been read or if any links have been clicked. If you continue without changing your settings, we’ll assume that you are happy to receive all cookies on the Krow website. However, you can change your cookie settings at any time.

On Krow websites, cookies record information about your online preferences and allow us to tailor our websites to your interests.

During the course of any visit to a Krow website, the pages you see, along with a cookie, are downloaded to your device. Many websites do this, because cookies enable website publishers to do useful things like find out whether the device (and probably its user) has visited the website before. This is done on a repeat visit by checking to find and using the cookie left there on the last visit.

b) How does Krow use cookies? Information supplied by cookies can help us to understand the profile of our visitors and help us to provide you with a better user experience. Krow uses this type of information to help improve the services it provides to its users. Certain areas of Krow websites may use cookies for a specific reason.

c) Third-party cookies in embedded content on Krow pages. Please note that during your visits to Krow websites you may notice some cookies that are not related to Krow or Krow’s contractors. We sometimes embed content from social media and other third-party websites. These may include YouTube, Vimeo, Google Maps, Twitter, Facebook, SoundCloud, Vine, Instagram, Pinterest and Flickr. As a result, when you visit a page containing such content you may be presented with cookies from these websites and these third-party cookies may track your use of the Krow website. Krow does not control the dissemination of these cookies and you should check the relevant third party’s website for more information. If you continue without changing your settings, we’ll assume that you are happy to receive all cookies on the Krow website. However, you can find out about changing your cookie settings here. Where Krow embeds content from social media and other third-party websites some websites may use Google Analytics to collect data about user behaviour for their own purposes. Krow does not control this. For more information, see the Google webpage “How Google uses data when you use our partners’ sites or apps”.

d) Krow cookies and how to reject cookies

Below are details of cookies set by services we use to better understand the use of the Krow owned websites. We use this data to continuously improve our service we offer.

Cookie: Google Analytics

Name: _ga, _gid

Purpose: These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information (in an anonymous form that does not identify a visitor) including the number of visitors to the site, where visitors have come to the site from and the pages they visited. This helps us to improve the way our website works, for example by making sure users are finding what they need easily.

More info: Click here for an overview of privacy at Google. To opt out of being tracked by Google Analytics across all websites visit the Google site.

It is important to note that if you change your settings and block certain cookies you may not be able to take full advantage of some features of Krow services, and we might not be able to provide some features you have previously chosen to receive.

e) Other information collected from web browsers

Your web browser may also provide Krow with information about your device such as an IP address and details about the browser that you are using. Where requesting specific service it may be possible for you to choose to provide Krow with access to your device’s location through the web-browser. We use information provided by your browser or by the link that you have clicked to understand the webpage that directed you to Krow and this may be captured by performance cookies.

If you have any concerns about the way that we use cookies or respect your settings, then please contact us at

15. Do Not Track (DNT) browser setting

DNT is a feature offered by some browsers which, when enabled, sends a signal to websites to request that your browsing is not tracked such as by third-party ad networks, social networks and analytic companies. This website does not currently respond to DNT requests.

16. Krow Developed Apps

When you download or use Krow apps on your mobile device or TV information may be accessed from or stored to your device. Most often this is used in a similar way to a web browser cookie such as by enabling the app to ‘remember’ you or provide you with the content you have requested.

Your web browser or device may also provide Krow with information about your device such as a device identifier. Device identifiers such as the device ID, IP address, MAC address, IMEI number or app ID (a unique identifier relating to the particular copy of the app you are running) may be collected automatically.

Information collected automatically

The Application may automatically collect information related to:

  • The device running the Application, including any unique device identifier, IP address, operating system the device uses
  • The date and time the Application is used
  • The location of the device when the Application is used

Use of automatically collected information

This type of data would only be used by us in aggregated and anonymised form in order to provide information that helps us understand the use of our Applications and to improve the Applications we create.

User Provided information

If our Application requires you to provide and share personal information or needs to access other information on your device or to access information used by other applications on your device then we will require you to register with us and provide positive acceptance of this Policy. Many of our Applications will not collect or use this type of information. Where registration is required if you do not accept the Policy then the functionality of the Application may be restricted.

Examples of personal information include:

  • Name, age, gender, your contact details;
  • Credit card details (only where the Application provides opportunities for purchasing);
  • Your contact lists or preferences in other applications;
  • Your use of other applications;
  • Images, comments and other materials on your device or in other applications accessed by your device (e.g. profile pictures, preferences) and used by the application.

Use of user provided information

We will only use this type of information:

  • for purposes implicit in the intended use of the Application; and/or
  • in anonymised and aggregated form for more detailed analysis of the use of the Application; and/or
  • For internal operations, including troubleshooting problems, data analysis, testing, research, improvements to the Application; and/or
  • to contact you regarding important information or required notices; and/or
  • to contact you regarding marketing promotions unless you have opted out of this in your registration details.

Sharing of your information

We will not provide access to your information to third parties for commercial gain.

Except as below we will not disclose or share your information. We may disclose user provided and automatically collected information:

  • as specifically requested by you from within the Application;
  • as required by law, such as to comply with a court order, or similar legal process;
  • when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request;
  • with our trusted services providers who work on our behalf, do not have an independent use of the information we disclose to them, and have agreed to adhere to the rules set out in this Policy;
  • In connection with a corporate transaction involving the Application, such as the purchase or sale of a business unit, an acquisition, merger, sale of assets, or other similar event.

Storing your information

Your information may be stored and processed in any country and may include outsourced cloud facilities. In this regard, or for purposes of sharing or disclosing data as described in this Policy, we reserve the right to transfer information outside of your country. By using the Application, you consent to any such transfer of information outside of your country. We will retain user provided data for as long as you remain registered to use the Application and for a reasonable time thereafter. We will retain automatically collected information for up to 24 months and thereafter may store it in aggregate.

If you’d like us to delete user provided data that you have provided via the Application because you no longer wish to use the Application then you should de-register your account with us; simply removing the Application from your device will not automatically delete your information.

Please note that some or all of the User Provided Data may be required in order for the Application to function properly.

Safeguarding the confidentiality of your information is a priority for us. We provide physical, electronic, and procedural safeguards to protect information we process and maintain. Please be aware that, although we endeavour to provide reasonable security for information we process and maintain, due to the inherent nature of the internet and related technology no security system can prevent all potential security breaches.

Third-party links

Occasionally, at our discretion, our Applications may include or offer third-party products or services or provide links to other organisations or services. These third parties have separate and independent privacy policies. We have no responsibility or liability for the content and activities of these linked applications, however, to protect the integrity of our applications, we welcome feedback regarding any breach of privacy policies by those third parties.


Many of our Applications will be suitable for children (under 16) and will not require user provided personal information.

Where an Applications requires registration with us (and hence access to user provided information) we will ask for the user’s age and appropriately restrict the information the Application can access or share.

17. Changes to Krow’s Privacy and Cookies Policy

This Privacy and Cookies Policy may be updated from time to time so you may wish to check it each time you submit personal information to Krow. The date of the most recent revisions will appear on this page. If you do not agree to these changes, please do not continue to use Krow websites to submit personal information to Krow. If material changes are made to the Privacy and Cookies Policy, for instance affecting how we would like to use your personal information, we will provide a more prominent notice (including, for certain services, email notification of Privacy Policy changes).

18. Contacting Krow about this Privacy and Cookies Notice

If you have any questions or comments about this Privacy and Cookies Notice please contact: Data Privacy Team